“On your tombstone there will be two dates, the date you were born and the date you died. That little, insignificant line between those two dates – that dash-is your life!”
-Eric J. Aronson


Eric J. Aronson is a highly sought after personality, renowned author, motivational speaker, advisor and life/executive coach. Eric is the Founder and President of DASH Systems, LLC, an internationally recognized, multidimensional organization that is devoted to executive and life coaching, book publishing, health and nutrition, and anti-aging/fitness centers. He is the Author of ten life-changing books, including the bestseller, DASH. Mr. Aronson is also the creator of The DASH System,
a self-improvement program, now the product of a national infomercial.

A successful entrepreneur several times over and self-made millionaire, Eric founded a brokerage firm where he turned a modest investment into a multi-million dollar company. In 1998, Eric developed a satellite recovery network, which became the technology later used by OnStar. Within the same year, Eric’s continued his success with Trade and Swap, a bartering website that gave people the opportunity to barter items for free online.

Aronson was subsequently indicted for conspiracy to commit securities fraud and spent three years in a federal prison. During his incarceration, he read more than 600 books of the greatest philosophers of our time and vowed to turn himself into something that his children could be proud of.

Eric suffered from a troubled childhood, which included abuse by his psychologist at the age of six, death of his mother at a young age, and being labeled “Most Likely Not to Succeed” by his high school guidance counselor. As a result of his complex background, Eric developed a unique desire to help others; dedicating his life to help others create positive changes in their lives.

Eric uses his real life experiences to travel the country, delivering the message behind the DASH principles; Determination, Attitude, Success, and Happiness, which have successfully changed the lives of countless others. Aronson also enjoys spending his free time teaching children the importance of overcoming obstacles and making positive choices. He has worked with organizations such as the Boys & Girls Club and the Weed and Seed Program.

As an active philanthropist, Eric began The DASH Foundation, a 501(C)3 non-profit charitable organization dedicated to enhancing the lives of children, who are born into an unfortunate situation and disadvantaged society. Through guidance, encouragement, inspiration, and support, The DASH Foundation gives children the opportunity at having a fulfilling life.

Eric J. Aronson has appeared on national television and radio including, CNN, FOX, ABC, and CBS. He is frequently quoted in national publications such as; Money Magazine, Entrepreneur, The New York Times, Newsday, Washington Post, Baltimore Sun, Miami Herald, Wall Street Journal, The LA Times, Village Voice, Chicago Tribune, Philadelphia Inquirer.

Eric has been the recipient of multiple awards and has been honored for his devotion to improving the lives of others. Most recently, Mr. Aronson received the Scroll of Honor from The Jewish Academy.

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